As we trudge through the last frigid months of winter, a bowl of warm cereal can be the best way to start the day before facing the slap of cold air waiting outside the door.
The introduction of gluten-free oats and the increase in variety and availability of gluten-free oatmeal makes it much easier to get a warm healthy breakfast.
“We decided to develop it because we had a lot of success with our current instant oatmeal line,” says Jessica Hale, chief marketing officer at Glutenfreeda. The company’s first instant product came in a box with six individual serving packets. “With many of our customers, there is a convenience factor of grabbing it and taking it to work and school,” Hales explains.
GF Harvest, formerly called Gluten Free Oats, is one of the oldest gluten-free hot cereal companies, established in 1990. It sells bags of gluten-free oats and groats that simmer in the traditional way.
Avena Foods stocks a variety of gluten-free hot cereals under the Only Oats line, including whole-grain rolled oats and whole grain steel-cut oats.