Pillsbury, a bastion of gluten-filled refrigerated tubes of bread, biscuits and cookies, has moved into the gluten-free market.
The brand, which is owned by General Mills, recently announced a new line of gluten-free products featuring tubs of pizza, pastry and chocolate chip cookie dough. The products will be available nationwide this summer and in most major supermarkets by August. You’ll be able to find the dough tubs in the refrigerated aisle alongside other Pillsbury products.
“Several members of the General Mills family either have celiac disease themselves or have a close friend or relative who does,” said Rachel Dickens, Pillsbury media relations representative. “Hearing our employees’ and consumers’ stories brought to life an untapped need for delicious gluten-free products and prompted us to find a solution.”
The pie and pastry dough is made with gluten-free starches and rice and sorghum flours and is egg and dairy free. One serving contains 250 calories.
The thin crust pizza dough, made with tapioca starch, whole sorghum, whole millet and rice flours, contains egg but is dairy-free and 170 calories per serving.
The chocolate chip cookie dough is made with a brown sugar and rice flour base and contains eggs, soy and dairy. One cookie is 110 calories.
Get the full ingredient list and nutrition information on the General Mills website.
General Mills uses “stringent” programs to prevent the risk of cross-contamination, and has taken “specific steps to ensure that the process and equipment used does not provide any opportunity for gluten or gluten-containing ingredients to get into its products,” according to a Pillsbury spokesperson.