Thursday, December 13, 2012
General Mills closing gluten-free online store
Gluten-free recipes will be available at BettyCrocker.com in the recipe section under health and diet and LiveBetterAmerica.com will offer "healthified" gluten-free recipes, resources and articles under healthy living gluten free.
Consumers will no longer receive emails from Gluten Freely. While you can sign up for information from BettyCrocker and LiveBetterAmerica, it will not always be specific to the gluten-free diet. The Gluten Freely Facebook page, which has more than 100,000 likes, will continue to operate.
Consumers started reacting to news of the closing on the Facebook page shortly after the email was sent. "I understand for most people it is easier to get gluten-free items locally, but for me it is difficult," Nikki Evans wrote. I have to travel over 90 minutes to a Whole Foods store."
Catherine Barrett wrote, "So sad you are closing. I can't find most of the things I like locally and the prices are outrageous in the stores. I will miss being able to order what I want and need."