Genius bread available in Canada (left) and soon available in the US (right) |
What's the big, hold the presses for a minute, deal?
If you've ever had the pleasure of enjoying this bread in the UK, you'll be as excited about this development as you were about the royal wedding.
I only know this because my daughter spent last semester studying abroad in London and could not stop raving about this bread. On top of that, she was able to get it in Starbucks there, where it's used to make a gluten-free sandwich.
The bread, which comes in white and multi-grain, is being distributed by Glutino, a well-known gluten-free brand with a wide distribution system. On its Facebook page, the company says the bread will soon be available in the gluten-free frozen foods sections of Food Lion stores in the Southeast and Mid-Atlantic. In some places it may take a few weeks for the bread to be available. Other supermarket chains will also begin carrying it soon, Glutino says.
Lucky Canadians are already reporting being able to find it. And some are saying the bread is so good you don't have to toast it, usually a must for gluten-free bread.
Glutino will be selling it online at glutenfree.com once it arrives in the warehouse for those who can't find it locally.
The ready-made gluten-free bread scene has improved dramatically in the past year or so as tasty bread from Udi's and Rudi's hit supermarket and health food shelves. And the addition of Genius bread only makes things better.
Amy Ratner